SEO & WEBSITE MENTORING FOR PHOTOGRAPHERS

I help photographers get found on Google with SEO and website mentoring. My strategies are designed to attract more enquiries so you can spend less time worrying about marketing and more time doing what you love.

It’s not just about looking good online

(Hint: SEO, website structure and design matter too!)

As photographers, we’re naturally drawn to the aesthetics of our website – it’s part of who we are. But what no one tells you is that looking good isn’t enough to get found online,

To market your business effectively, your website also needs to be structured in a way that Google understands. So, you start digging into SEO … then come the questions:

What do I need to do? When should I do it? Is it even working?

It quickly gets overwhelming and if the enquiries don’t come in, the frustration builds. You start second-guessing everything … maybe even thinking of giving up.
That’s where having another set of eyes on your website can change everything. A fresh perspective on your content and structure can highlight exactly what’s holding you back, and what to do next.

I’m Alison, a full-time photographer with 16 years of experience and over a decade of successfully marketing my own website to rank on Google and bring in consistent enquiries, all without paying for ads.

Now, I help other photographers do the same – offering clear, simplified SEO mentoring and practical website strategies that actually work.

photographer mentor woman on laptop doing seo training nottingham uk

Is this you?

Your website isn’t showing up on Google despite having a strong portfolio.
You’re not getting enough enquiries from your website.
You photograph multiple genres but don’t know how to structure your website or position yourself.
You are struggling to create a clear marketing strategy for your photography business.
You know your marketing your website and SEO is important, but you don’t know what to prioritise (or where to start).

I’ve been there too. That’s why I offer mentoring with clear, actionable steps and strategies that work for photographers.

How I can help you

You’ll get clear, actionable steps to improve your website’s performance on Google and help increase your bookings.
You’ll receive help structuring your website to improve its ranking and conversion.
You’ll learn proven marketing strategies from someone who’s still actively photographing in more than one niche with over 15 years of experience.
If you need ongoing support and training, I’ll be a mentor whenever you need help.

Alongside mentoring photographers, I also help SMEs in other industries giving me a wider perspective on what works in SEO and marketing.

* 16 YEARS PHOTOGRAPHY EXP * 10+ YEARS SEO EXP * MULTI-NICHE PHOTOGRAPHER * 16 YEARS PHOTOGRAPHY EXP * 10+ YEARS SEO EXP * MULTI-NICHE PHOTOGRAPHER *

Hello, I’m Alison

I’m a full-time photographer and SEO consultant with over 16 years in the photography industry, and Google has been my #1 source of bookings for more than a decade.

For over 10 years, I’ve consistently ranked on Google for my key services. I’ve pivoted my business, run a portrait studio, and managed separate websites, so I understand how challenging (and rewarding) it is to keep evolving.

Now, I help other photographers do the same: understand what’s working (or not) on their website and build a strategy that results in enquiries – not just traffic.

I love analysing websites, and if someone says, “Can you take a look at this?”, that’s my cue to dive in. I go the extra mile because I want to see results just as much as you do.

Whether you’re new to photography or have been in business for a while, you will know how competitive it is. With more photographers investing in SEO, the competition is only going to keep increasing and staying visible is more important than ever.

I’m CIM qualified, and I still photograph clients regularly, so I understand the challenges of today’s photography market to help you achieve your goals.

Ready to learn SEO?

photograper mentor and trainer Alison Edwards holding her camera

Photography Mentoring Options

1-to-1 Mentoring hour

£145

Over a 1 hour Zoom call, we can chat about any problems you are currently struggling with. This could be a review of your website, content and portfolio, SEO overview, how to market for multiple niches or any other aspects of your business and marketing which you are struggling with. (Social Media not included.)

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SEO Audit & Action Plan

£395

This is a deep-dive audit of your website’s performance tailored to your goals. Rather than using automated auditing tools, this is a manual audit where I’ll help you uncover what’s holding your website back and provide an actionable plan so you can focus on your photography. Think of it as a shortcut to understanding exactly what your website needs to not be found on Google and convert to enquiries (without the headache!).

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Keyword Research. In-depth research into your primary niche, identifying the most valuable keywords to target for driving traffic and attracting your ideal clients.
Service Page Performance Analysis. A detailed review of your homepage and up to three service pages. I’ll assess their current rankings, pinpoint opportunities for improvement, and suggest changes to align your pages with your goals.
On-Page SEO Essentials. Check for missing or under-optimised elements like page titles, meta descriptions, headings, image names, and alt text on the above 4 pages analysed. Plus, I’ll provide simple, actionable fixes for each issue.
Marketing Gaps & Content Recommendations. Does your content make sense to Google? I’ll identify any areas where your messaging might be unclear, recommend updates, and suggest new content ideas to fill any gaps.
Website Structure Check. Your website’s foundation matters. I’ll evaluate your URL structure, navigation usability, mobile-friendliness, internal linking, and overall indexability to ensure Google can easily crawl and rank your site.

I’ll assume you have access to your website and can make the changes yourself.

SEO Road Map – 3 Month Mentoring Plan

£595

This includes everything in the SEO Audit and Action Plan plus 2 additional 1 hour Zoom calls to follow up on your progress and make sure you’re on track. The follow-up calls will not only make you accountable for carrying out the recommendations in your audit, but they will be a chance to go over any issues you’re struggling with (new or old). Your follow-up calls can include any other business-related issues from marketing to portfolio review or pricing.

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Make an Enquiry

Keyword Research. In-depth research into your primary niche, identifying the most valuable keywords to target for driving traffic and attracting your ideal clients.
Service Page Performance Analysis. A detailed review of your homepage and up to three service pages. I’ll assess their current rankings, pinpoint opportunities for improvement, and suggest changes to align your pages with your goals.
On-Page SEO Essentials. Check for missing or under-optimized elements like page titles, meta descriptions, headings, image names, and alt text. Plus, I’ll provide simple, actionable fixes for each issue.
Marketing Gaps & Content Recommendations. Does your content make sense to Google? I’ll uncover areas where your messaging might be unclear, recommend updates, and suggest new content ideas to fill any gaps.
Website Structure Check. Your website’s foundation matters. I’ll evaluate your URL structure, navigation usability, mobile-friendliness, internal linking, and overall indexability to ensure Google can easily crawl and rank your site.

I’ll assume you have access to your website and can make the changes yourself.

THE PROCESS

CHOOSE A PLAN

For Website Reviews: Once you book, I’ll email you to ask what your goals are and we can then arrange Zoom call.
For Audits: After booking, we’ll arrange a short discovery call. I’ll also request access to Google Search Console, GA4 (if installed) to begin the audit.

YOUR REVIEW BEGINS

For Website Reviews: This happens live on the call, where I’ll give advice and guidance tailored to your business.
For Audits: You’ll receive a detailed report within 2 weeks with step-by-step actions to improve your visibility and enquiries.

FOLLOW-UP CALLS & SUPPORT

For Website Reviews: You’ll leave the session with an action plan to implement.
For Audits: We’ll schedule a 60-minute call to go through your report when you can ask any questions so you’re ready to take the next steps.

FAQs about photography mentorship

I offer website reviews for all platforms. However, the Deep Dive Action Plans are specifically for WordPress users. Purely because I’ve used the platform for over 10 years, know its capabilities and can provide the most value to WordPress users.

No, sorry. I’m still a working photographer in most niches, and therefore, I only offer business and SEO training to photographers outside of Nottingham.

I offer the same audit services to any small business.

From working with SMEs, I understand that not every business owner has the technical knowledge, or desire, to manage these changes themselves. For those who prefer a more hands-off approach, I offer a Done-For-You service for WordPress websites. After completing your manual audit, I can provide a quote to implement the recommended changes on your website.

No problem. Let’s arrange a 15 minute call to go over your problems. I’ll only take on your audit if I can help. If you pre-purchase any of the plansand I don’t think we’re the right fit because of the platform you’re on or any other reason, I’ll refund your payment.

Are you ready to make your website work for you?

BOOK A CALL